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Black Friday in Rochester now versus years ago

ROCHESTER, Minn. (FOX 47) — As many roam the big-box stores trying to find the best Black Friday deals, some are waiting for deals elsewhere.

The day after Thanksgiving is said to be the busiest shopping day of the year and it’s been that way since at least the 70s. However, now we are able to get our shopping done in more ways than one.

Rochester Area Chamber of Commerce President Kathleen Harrington said shopping local has its benefits.”30% of revenue for Rochester businesses comes from the holiday season,” Harrington said.

As many of you know online shopping is growing up sharply in recent years.

Both Harrington and Issac Jahns enjoy indulging in a little bit of shopping, but they have different ways of doing that.

“As shopping becomes more digitally integrated there’s Black Friday deals online anyway so you don’t have to leave your couch if you don’t want to,”Jahns said. “Shopping online gives you convenience and other things that are valuable but you don’t get that personal connection,” Harrington added.

For those who are door busters on Black Friday Harrington said one thing is for sure, “A lot of chaos, a lot of fun for many it’s just a community experience some really like the competition of finding that good product.”

Jahns friend Maren Wilder is one of those people who enjoy the experience of shopping in stores.

“Touching the object and feeling the tangible thing that I’m buying at least makes me feel like I’m making better decisions and thinking more about what I’m doing,” Wilder said.

That in-person experience is something that’s missing when people shop online, an increasingly popular option not available back in the 70s.

“I would pick Cyber Monday for sure because you know I love the deals on Black Friday, but I don’t like dealing with lines what so ever,” Jahns smiled.

The evolution of shopping has come far, but who knows where it is headed.

So whether they’re in line for hours waiting for the doors to open, or they’ve filled a virtual cart ahead of Cyber Monday, Jahns and Wilder can agree on one thing.

“Impulse control is tough when you have the world in your pocket,” Jahns said. “I mean stores don’t want you to buy the thing so the less they can remove those barriers to your impulses like the better for them,” Wilder added.

Ubah Ali

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